Robin Lee, Business Development Director of c.Rel in Chile: ADEXUS fortifies its area of applications for clients management administration

The visit of the high executive had the purpose of fortifying the links for the development of projects of high level in the matter of applications destined to the administration of management of clients The visit of Robin Lee, Business Development Director from c.Rel to the ADEXUS offices, had like aim to strength the relations between both companies for the development of several projects; in companies of the financial industry, telecommunications and others with a great base of clients. “Our potentialities in the business of the development of software are mainly focused on creating new solutions which will increase loyalty and the profitability of the clients in the Business-to-Consumer market (B2C), through interactions with the client, on line, out line or via Internet, indicated Robin Lee, Business Development Director of c.Rel. The product cOne includes integrated functionality for the administrations of clients or cards, administrations of loyalty programs and incentives, campaigns administration, invoicing and rotating credits. What c.Real is doing at this moment, is taking the software to new levels, allowing for example, the bank to obtain more benefits from that information, by getting points or benefits for loyalty or for purchasing certain product with a certain way of paying for it (debit card, among others), meaning that, they should be obtaining results and information from the data that they initially collected. One of the main advantages of cONE is to allow the companies to implement a new commercial strategy focused on the client, like an unique organization including all its relations, in an atmosphere of multiple products and differentiating the different channels in which we can contact with the client, such as Internet, emails, messages SMS, WAP, faxes, and others that will get up in the future, said Carlos Campos, Sales and Finances Manager of ADEXUS. In Chile, cRel is just beginning their incorporation in the market of computer solutions. On this, we had the visit of the high executive, which had the purpose of extending the commercial relations of new projects. “Adexus, appears today like one of our best partners, because it could be integrating, supplier of support or even a supplier of the product by the model ASP, assured Lee.